Companies raise or lower expenditures to match amounts spent by the competition. The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell …

The first step in doing that is to have someone perform an SEO audit of your website. Google's algorithms try to mimic the decisions of real people. The better your links work with real people, the better the links will work with Google's algorithms. Regular exercise that keeps you active …

If your site is protected, Google is more likely to rank your site higher in the search results. Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a …

Instead, we urge you to get creative with your approach. On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta …

Make sure that the links you build are natural and that Google doesn't conclude that you're trying to manipulate its search algorithm. In addition to link quality and volume, the anchor text being used is also a factor. Keep them off their digital devices with a fun day out organised …

Either a piece of content can help your website's search engine rankings or it can hurt your rankings. Most web directories, including Dmoz.org, can also be searched. How can a url shortener help promote your site? An Vegan UK approach connects brands with each audience, simultaneously or sequentially. Blogger …

SEO-ing your web content is a great way to generate easy traffic. That being said, you won't get traffic instantly by writing a few blog posts. The millennial generation garners the most advertising dollars. Your business’ needs are undoubtedly unique, so you need to understand the features and figure out …

Such content doesn't provide regular traffic. Search engines audiences are "in demand" mode and already tell you what they are looking for. This makes them a fantastic pre-qualified market to tap into. If you wish to drive revenue from new business and but find other lead generation tactics ineffective, this …

The old-school keyword practice here was to build links with anchor text that included your target keywords, or at a minimum choose offsite articles with headlines that included the keyword in question. That's why I always check the publish dates on their few most recent posts before pitching them. There …

Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. Instead, focus on the quality of the inbound links. If it is deemed the intent is manipulative and low-quality with no value add, Google …

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. So what value is a …

Make Sure You Actually Have An Address In The Local Area - If you really want your search engine optimisation to have impact in your local area, you need to have a store or physical address there. It is fundamental that you have a consistent physical address for any area you …

70% of the links clicked on by web users are organic results. Search engine optimization has significantly changed in recent years much to the amiss of Google's guidelines RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can …

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Good content will also naturally improve search …

Creating incredible content that people will want to share is still the best way to earn links. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple …