Simple-to-understand CTR will convey information more easily

The old-school keyword practice here was to build links with anchor text that included your target keywords, or at a minimum choose offsite articles with headlines that included the keyword in question. That's why I always check the publish dates on their few most recent posts before pitching them. There …

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Getting to grips with inbound links as part of your SEO tactics

Now that we've discussed the importance of starting with on-page optimization, it's time to focus on the next step of any effective search engine campaign-off-page optimization. Instead, focus on the quality of the inbound links. If it is deemed the intent is manipulative and low-quality with no value add, Google …

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Lessons I learned about long tail search

Search engines, such as Google, evaluate the linking of a websites and usually use the contents of the link texts as a ranking criteria. Page composition dictates that proximity and distinction (the more unique one document is from another) by distinguishing your content, the better. So what value is a …

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Make SERPs the main focus of your marketing tactics

70% of the links clicked on by web users are organic results. Search engine optimization has significantly changed in recent years much to the amiss of Google's guidelines RankBrain analyzes keywords against searches to let Google know what type of end results a web user is looking for. Google can …

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How we improved our plugins in two days

If you focus on providing the best content possible for the search keywords you want to rank for, then you will rank. This means great content with articles which have a minimum of 500 words which provide answers relevant to the search query. Good content will also naturally improve search …

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What can Instagram teach you about reporting

Creating incredible content that people will want to share is still the best way to earn links. Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple …

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