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The algorithms measure many things, including the number of clicks and site link gets after appearing in search engine results, how long people stay on the sites and what kind of content is provided. A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look …

One factor is the proliferation of devices people use to access information, which has inspired new ways for users to input queries, like voice activated searches including Siri, Sherpa, Cortana and Google Now (1). Creating these pieces takes time, but if syndicated properly, the process is always worth it. The …

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What if your competitor is way more descriptive and helpful? That's why Google shows them on the SERPs. Did you know that Beverley Grammar school is the oldest in England? Determining Article Leads unique content on a page is an important part of what the search engine does. It is …

Instant communication creates the potential to generate buzz and excitement. As I mentioned, there are a lot of factors that go into producing top rankings and having the perfect URL is just one of them. Use answer boxes targets providing the best and most helpful details to visitors. This type …

Besides using keywords strategically there are several other things you can do to make your pages rank higher in searches. There is a strategy behind writing solid SEO content, and it is more than just keyword research and fill in the blanks. Research topics for an infographic that people are …

For example, if we were looking for a cafe or coffee shop nearby, we'd type in Coffee Shop Reading - thanks to voice searching, however, we're more likely to search for something like "where is the closest coffee shop?" and reap the benefits of effective local SEO. Get reputable websites to …

Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will prime the keyword pump. Placing keywords in these tags can be beneficial in some search engines. During the taxonomy development phase, content …

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Removing the duplicate content can have a very positive influence on the rankings of your pages. Knowing how the content you've already published performed will help you gauge what kind of content you need …

Fortunately, the environment is not completely negative. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. An aged domain is one that was established some time ago and may …

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